The story, in order
I left Churcher's College in Petersfield in 2001 and went straight into work — into the family tennis distribution business. Sales, customers, suppliers, marketing: I learned it all on the job, in a real operation.
The same racket-sports distribution business I grew up in. When my parents retired I took it over and grew it to £1.3M a year — the products, the brands, the retailers, the clubs. Twenty-two years of running the whole thing: cash flow, suppliers, margins, marketing, fulfilment.
I sold life insurance with Principle Life while running Framework. The best sales education there is: listening, asking the right question, and never wasting someone's time.
I moved to Poland about fifteen years ago. Still British, still from Petersfield — and, to this day, every client of mine is a Hampshire business.
A Magento eCommerce agency I ran with offices in the UK, Poland and Dnipro, Ukraine. We built and ran online stores for B2B clients — bespoke features, integrations, the day-to-day of selling — not built and handed over.
One accountable person: me. Self-taught end to end — design, development, eCommerce, hosting — and shaped by decades of running real operations, not just building for them. Every site built properly, from a rough idea.
Every client a Hampshire business. Websites, local SEO, socials, hosting — and a few custom apps I run myself. This site is one of the things I built this year.
